While a big part of your link building strategy should definitely include’s some competitor research and digging into the link profiles of successful websites in your niche, there are many other avenues that have been tested and tried by SEOs around the world, and that we think would help you on your way.
Those techniques are what we want to talk about in this series, and remember – you should never focus all your energy on just one method.
The more diverse and natural your link profile is, the more future-proof it will be.
Today, we want to talk about blogs, both starting your own as well as guest posting and engaging with other industry blogs through comments.
Creating useful, engaging content on your site is still the number one way to build links naturally.
How many times have you seen a piece of content that you liked online, whether it was about work or another article about your snowflake personality type, and shared it with your friends or colleagues?When it comes to blogging for your business, that’s exactly the reaction that we’re looking for.
The trick is to make sure that you know who you’re writing for, create content that they would like, and make sure they hear about it.
Ok, we know it’s not THAT easy.
Let’s break it down a little more.
A great first step can be doing some research into content that was successful on your competitors’ websites to give you some insight into which topics work well for your niche; there are a bunch of tools that allow you to check the number of shares that a page had, including SharedCount and ShareTally.
If we’ve forgotten you favorite sharing tool, feel free to share it with us in the comments below! It can be tempting to rehash a topic that’s been successfully written about before, but you’re much more likely to get attention if you come up with something original, or at least add a new spin on it to make it unique.
We know this isn’t always the easiest thing,so we’ve included some resources in the description below to help you out with this.
After you’ve figured out who you’re writing for and the sort of content they react well to, there’s only one thing left to do: write!Consistency is one of the most important parts of creating a blog – if people like what your write, they’ll come back for more, so you always want to have fresh content for them to look through and engage with.
A lot of places post on their blogs daily or even more,but that’s a lot – if you can, just start with trying to publish weekly or biweekly,and then go from there.
When it comes to getting your blog out there,it all comes down to putting it in front of the right people.
Obviously, people who follow you on Social Media are already interested in your work, so make sure to push it on the networks where your users hang out most and use hashtags to get the attention of people who like a certain topic.
Don’t forget about users in other time zones – if this applies you, it can be useful to make sure you’re pushing your content at multiple times to make sure you hit the most convenient time for everyone.
You can also invite people to sign up to receive email about new content, which guarantees a wider readership.
If you do that, make sure to invite people to engage with what you’ve written by commenting or sharing so that they don’t just read it in their emails.
Remember when I said that no two link building strategies will be the same? That’s really applicable here – creating a blog for your businessman’s always suitable, whether the reason is a lack of resources to keep it maintained or an industry that doesn’t lend itself well to inspiring content.
Creating a blog for the sake of SEO can actually be worse than not having one at all, so in this case, it can make more sense to create some evergreen content in the form of guides or whitepapers that will help your readers for years to come and naturally generate links when referenced resources.
These pages can also be optimized to rank in the search engines for related keywords, giving your website another great source of traffic.
We’ll talk about document sharing in a future video in this series, so stay tuned! Ok, now that we’ve talked about setting up your own blog, let’s talk about commenting on other people’s blogs.
We’re going to start with the obvious – only comment on a post that you actually have something to say about.
Commenting as a strategy for link building in itself is not a great idea – if done well,it can be a valid benefit, but make sure that it’s worth commenting regardless of whether you get a link back to your site.
When considering leaving a comment with a link on a post, first consider whether you would accept that type of comment on your own blog.
If the answer is no, then don’t do it! It’s that easy.
These days, most blogs add a “no-follow”tag to links within comments to prevent link equity (colloquially called link juice – remember what video?) from being passed.
If you’re still looking to use blog comments as part of your link building strategy, here are our suggestions for staying awesome and not spammy: One, Leave your black hat at the door Spam comments are super frustrating for bloggers,and while filters can be added to prevent many of them, there’s always going to be a couple that slips through.
Make sure your comment has no reason to be flagged as spam.
What’s more, some commenting platforms like Disqus allow bloggers to mark comments as spam and even add users to their blacklist, which is shared with other bloggers.
If the majority of comments you make are marked as spam, most blog owners won’t even consider your comment, no matter what’s in it.
Second, don’t over-optimize your links You usually get the chance to add your websiteURL when registering to make a comment, which is normally linked from your name.
That is natural.
However, adding keywords as your name and linking to your website is not natural.
Your name isn’t “MakeMoneyFromHomeEZ$$$” and pretending that it is will only hurt you in the long run, even if you have benefitted from it before.
Can we agree on that? Good.
Some people also try to get away with add in exact match anchor text links to the comment itself.
Most bloggers, including the faithful moderators of the WooRank blog, will dismiss a comment with an anchor text links without even reading it.
Next, keep your comment on topic Make sure your comment is relevant to the blog post; be thoughtful and avoid being too generic.
Provide useful feedback, including your thoughts or opinions on the subject, covered.
Not only are they more likely to be published that comments like “Great post!” and “Thanks for posting this useful information”, they ‘ll also show that you are critically engaged with topics in your field, which looks treat for you.
Link naturally to resources If you have a high quality and relevant resource than you want to link to in comment’s, link directly to the content with the full URL,rather than to the homepage of a site.
This keeps things natural and even if a no follows applied, you may be able to drive some visitors to the resource.
And finally, if you see a post where the majority or comments are spam, why bother commenting there? It doesn’t do you any good to have a valid comment that will never be seen because you left it in a bad place.
Besides, would you trust a comment that you saw nestled amongst these? I didn’t think so.
Very briefly, let’s talk about guest blogging.
This can be a great way to get your name out there as an expert in your field, both as an individual and for a company.
That should be the point of guest blogging – to share interesting formation with people who would find it relevant.
If you happen to get links from it back to your website? Consider that an exciting bonus.
In January 2014, Google’s Matt Cutts published a blog post about guest posting and why it should not be used to build links.
It was definitely aimed at those who overdo it, particularly on low-quality blogs.
As long as you’re doing it only a reasonable amounts, and for the right reasons (and by that I mean, not with the sole purpose of building links), it can still be a great way to build awareness, traffic and get a link or two back to your site.
When you have your own blog it can be easier to approach owners of other popular blogs within your niche about guest posting opportunities.
Finding right blog for guesting posting is kind of
Being part of the online community in your industry will also help you to gain credibility– people are more likely to want you to write on their blog if they can see that you have a respectable following that you frequently engage with.